Choices . . . every car wash owner must make critical choices in the use of cleaning chemicals.
Great operators make the choice to use “gentler non-corrosive chemistry” in their cleaning products.
Other operators choose the “cheap corrosive chemistry” approach — inexpensive, yes — but at the cost of damaging vehicles and putting employees' and customers' safety at risk.
Operators who choose “gentler chemistry” have these concerns in mind:
- What is the impact on the vehicle’s finishes?
- What is the impact on customer and employee safety?
- What is the impact on the environment?
- What gives my customer the brightest, shiniest, driest vehicle?
Let us focus on the car wash owner that chooses to use “gentler non-corrosive chemistry.” Why do they choose to use some of the finest cleaning and protectant products available in the market today?
- Brighter, shinier, dryer vehicles for their customers
- Protection of their customers' vehicles
- Concern over their customer and their employee safety
“Gentle non-corrosive chemistry” products APPEAR TO COST operators more. BUT, this operator cared enough about the customer’s vehicles, the concern for customer and employee protection and health, and the environment . . . to invest in the “added expense” of HIGH END “gentler non-corrosive chemistry”.
We call it Hot-Shot Xtreme™! It is like sunscreen for your vehicle! It really does make a difference!
Remember, that an operator who chooses to use “cheap, corrosive chemistry” damages vehicles’ finishes and puts customers and employees alike at a greater risk.
GREAT OPERATORS realize that in order to maintain a successful business, they must put their customers’ vehicles and health first. Followed by concerns for their employees' health and being environmentally responsible. Everyone wins — except their competitor!
GREAT OPERATORS make the choice to use “gentler, non-corrosive chemistry”.
Copyright LSC 2019
